George Kroustallis

I direct AI-led films and imagery with a photographer’s command of light, material and scale. Founder of Minorstep, London. I take work from concept through generation, compositing, editing and colour grading, with original scores and sound design by my team. Commissions include GQ Italia × Dior Beauty, Lucid Motors × Hypebeast, Lancôme and the global Lando Norris × Monster Energy launch. Fully generative and hybrid work across beauty, product and automotive. minorstep.com