Fabio Roncal
ABOUT
Fictional short ad
SELECTED FRAMES — 3 OF 8
PROCESS
This was a fairly straightforward project from a technical standpoint, but the visual exploration was where most of the creative work happened. The focus was on building a strong and distinctive mood through color, styling, lighting, and composition. The saturated blue sky, warm desert tones, red clay court, and bold yellow wardrobe were carefully balanced to create a surreal yet cohesive visual identity. The main challenge was not complexity, but refining these elements until the images felt consistent, intentional, and visually memorable.
Credits
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