LEO MAZZINI
ABOUT
A self-initiated concept film exploring the possibilities of AI-generated advertising. Campeón is a fictional beer brand created specifically for this project. Set in a desolate landscape, the story begins with a single bottle and an empty glass. As the beer is poured, the liquid becomes a gateway into a surreal, post-apocalyptic world. The final pullback brings the viewer back to reality, revealing the empty bottle beside a raven. Created entirely with AI, the piece experiments with cinematic storytelling, photorealism, and the visual complexity of liquid and glass.
SELECTED FRAMES — 4 OF 8
PROCESS
The project followed a shot-by-shot AI production workflow. I began by creating Campeón, a fictional beer brand developed specifically for the film, and defined its visual identity, narrative concept, color palette, and post-apocalyptic atmosphere. I then translated the idea into a storyboard and shot list, establishing the camera language and visual progression before generating any motion. The keyframes were created and refined in Nano Banana. The most demanding part of this stage was maintaining product continuity across every scene: bottle proportions, label placement, typography, glass reflections, lighting, and environmental details all had to remain consistent. Each selected frame went through multiple iterations and targeted corrections before being approved for animation. I used Kling and Seedance for image-to-video generation, testing different prompts, camera movements, motion intensity, and timing for each shot. Particular attention was given to the bottle opening, the beer pour, the movement through the liquid, and the final camera pullback. Many generations were discarded because of label deformation, unstable geometry, unrealistic liquid behavior, or unwanted changes between frames. The strongest results were then assembled into the final sequence, where I refined the pacing, transitions, sound design, and color grading. The finished film is the result of a highly iterative process combining concept development, art direction, prompt design, image generation, AI animation, selection, and post-production.
Credits
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