Absolutely Ai
ABOUT
Created for Cover-More, this campaign reimagined travel insurance through the world of a lavish period drama. Built around the idea of “Scandal Protection”, the film used the visual language of Regency-era romance and high society to turn a traditionally functional category into something cinematic, entertaining and memorable. Absolutely AI developed and produced the campaign end to end, including concept development, scripting, visual development, AI production, character and wardrobe design, animation, voiceover, sound design, editing, compositing and final delivery. The result was a premium 30-second hero film, supported by shorter broadcast and digital versions, designed to feel like a genuine period drama while still landing the Cover-More message clearly.
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PROCESS
The creative challenge was to take a category that is normally communicated in a very practical way and give it a distinctive entertainment idea. We developed the concept around a heightened Regency-era world, borrowing the visual language of premium period television while creating an original story, characters and campaign structure for Cover-More. Scripting was central to the process. The film needed to work as a miniature narrative, with character, tension, humour and a clear product message all landing within a very short runtime. We developed the story structure, dialogue, voiceover and individual beats before building the visual world around them. A large part of production focused on consistency and detail. Characters needed to remain recognisable across shots, costumes and locations had to feel period-correct, and every frame had to sit within the same cinematic world. We developed the cast, environments, styling, lighting and camera language as a unified system rather than generating each shot independently. The AI production was then combined with traditional commercial post-production, including editorial refinement, compositing, sound design, voiceover, colour and final mastering. Throughout the project, the focus was on making the work feel premium and intentional. AI was used as a production tool, but the campaign was led by the same fundamentals as any high-end commercial: a strong idea, a carefully written script, clear art direction and rigorous execution.
Credits
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