Greg Ferguson
ABOUT
A cinematic brand film for a precision technology company, built around scale, transformation, and seamless visual transitions. PDI Studio developed the concept and visual direction and produced the piece using AI-assisted image and video production, motion design, editing, sound, and finishing.
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PROCESS
The concept was designed around precision, scale, and continuous visual transformation. I developed the sequence first around the transitions—identifying images that could connect visually while moving from automotive engineering to advanced manufacturing and ultimately to space. Individual shots were developed through AI-assisted image and video generation, with multiple iterations used to refine composition, camera movement, realism, and transition points. I selected only the material that maintained a consistent cinematic language and discarded shots that felt visibly generated or broke the visual continuity. The final piece was shaped in the edit, where timing, transitions, sound design, music, color, and finishing were used to turn the individual shots into one cohesive film. The AI tools were part of the production pipeline; the concept, creative direction, selection, pacing, and final filmmaking decisions drove the piece.
Credits
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