Mazu Agency
ABOUT
A cinematic launch spot for DURVANE leather jackets, built from a single product photo. Rain-soaked streets, gyms and workshops: every shot is fully AI-generated, the jacket stays accurate from frame to frame, and the film is edited, graded and scored like a live-action commercial. The look of a full-scale shoot, without the shoot.
SELECTED FRAMES — 3 OF 8
PROCESS
DURVANE sells men's leather jackets and needed a brand spot that looks like a full-scale shoot, with a single product photo as the only source material. We wrote the script around the brand's voice (show up, do the work, wear it like armor) and approved a storyboard for every shot before generating anything. The hardest part was the jacket itself: the leather texture, stitching, collar and hardware had to stay identical across the cast, weather and locations, so we locked the product look first and built every scene around it. In post, our team edited the film, graded it for a cold, rain-soaked look, and added sound design, music and the on-screen copy.
Credits
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