Mazu Agency
ABOUT
A character-driven ad for Bulqit, the platform that lowers home-service prices when neighbors book together. A fully AI-generated cast, service van and suburb, with motion graphics showing how the price per visit drops as more neighbors join.
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PROCESS
Bulqit needed an ad that explains group pricing in seconds and makes people smile. We wrote it around a cast of neighbors on one street, each with a personality, a name card and a price that drops as more of them book the same pool service. The characters, the branded service van, the homes and the aerial of the neighborhood were generated to stay consistent from scene to scene, and the price mechanics were built in motion graphics so the offer reads at a glance. Our team finished the spot with edit, color, sound design and music.
Credits
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