Mazu Agency
ABOUT
A matchday spot for Football Fuel, nutrition for football players. From a rain-soaked stadium to the locker room and the tunnel walk, every shot is fully AI-generated, with the product consistent from scene to scene.
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PROCESS
Football Fuel makes nutrition for football players and wanted a matchday spot with the tension of a pre-game sequence. We scripted it as one continuous ritual: a rain-soaked stadium, the locker room, the pack in hand, getting ready, the walk down the tunnel. Every shot was approved on a storyboard first. The pack is the hero of the film, so its gold finish, logo and copy had to read correctly in every close-up: we locked the product look before generating the scenes around it. Our team finished the spot with a cold grade, sound design built around the stadium atmosphere, and music.
Credits
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