Absolutely Ai
ABOUT
Created for Austral Bricks to coincide with the FIFA World Cup, the film follows a young boy’s journey from childhood to becoming a professional footballer, with the brick wall beside him becoming a constant part of the story as he grows. Absolutely AI delivered the campaign end to end, including concept development, scripting, AI production, animation, voiceover, sound and final post-production.
SELECTED FRAMES — 8 OF 8
PROCESS
The project was developed much like a traditional commercial, with a strong emphasis on concept and scripting before production began. The story was built around a simple idea: a brick wall remains a constant presence as a young boy grows from childhood into a professional footballer. We developed the narrative, structure and emotional beats in detail first, ensuring each stage of his life connected naturally and the brand was embedded into the story rather than added at the end. Scripting continued throughout production. As scenes were generated and edited, we refined the pacing, transitions, performance moments and voiceover so the film worked as one complete story rather than a collection of AI-generated shots. From there, we developed each scene individually, creating consistent characters across different ages, matching environments, lighting and camera language, and carefully maintaining the brick wall as a visual thread throughout the film. Absolutely AI handled the full production end to end, including concept development, scripting, shot design, AI image and video generation, character consistency, animation, voiceover, sound design, editing, colour, compositing and final mastering. The final film was timed around the FIFA World Cup and designed to feel like a premium brand commercial first, with the AI production process sitting behind the storytelling rather than becoming the focus of it.
Credits
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