
Gladys Aghete
ABOUT
Zenfura Blast Sneakers is a fictional product, but the idea behind it is mine. I wanted to create a sneaker that combines durability with fashion, something for people who are bold, confident, and daring enough to stand out. I came up with both the product concept and the advert. I imagined a stylish, prestigious-looking man travelling around the world in his Zenfura Blast Sneakers. His journey takes him from Paris to the Sahara Desert, then to Alaska, before he returns to Paris. One thing I wanted to show was that confidence doesn't have to follow the rules. This man wears his sneakers with a dinner jacket, and he owns the look. Everywhere he goes, he attracts attention. From the very beginning, you notice him. My goal was to create an advert that grabs attention within the first three seconds, keeps viewers interested throughout, and leaves them curious enough about the product to want a pair of their own. I wanted the sneakers to feel like more than footwear. I wanted them to represent a bold attitude. I handled the entire creative process myself, using different tools to bring the idea to life. I used Google Flow, ChatGPT, InShot and Suno This project allowed me to take a


