Greg Ferguson
ABOUT
A product-focused commercial created for a four-flavor energy drink line, designed to give each product its own visual identity while maintaining a consistent brand world. PDI Studio developed the concept, visual direction, product imagery, motion, editing, sound, and finishing using an AI-assisted production workflow.
SELECTED FRAMES — 4 OF 8
PROCESS
The challenge was maintaining a consistent product and brand identity across four flavors while giving each one its own visual character. I developed the product look first, then built the environments, ingredients, motion, and camera work around each flavor while keeping the cans consistent from shot to shot. The imagery and motion were developed through an AI-assisted workflow, with iterations judged for product accuracy, composition, realism, and continuity. Anything that altered the packaging, proportions, typography, or overall product identity was rejected. The strongest material was then shaped in the edit, where pacing, sound, music, and finishing brought the individual flavor sequences together as a single commercial. The goal was not simply to generate attractive imagery, but to maintain the kind of visual control and brand consistency required for product advertising.
Credits
More Ads Work
Anti-Meta — Privacy Glasses
John-Ivar F. Eidsmo
Loves Me. Loves Me. Loves Me.
senka -1000華-
One Minute Too Late
senka -1000華-