AA/Absolutely Ai with absolutely ai and 1 other
ABOUT
Created for Sheridan, the Custom Comfort campaign brought the brand’s premium bedding range to life through a cast of AI-generated characters, each with their own personality, relationship and sleep style. The campaign follows couples moving from restless, uncomfortable sleep to finding their own version of comfort with Sheridan’s Custom Comfort bedding, combining intimate character-led storytelling with detailed product moments and a premium editorial aesthetic. Absolutely AI delivered the campaign across film and stills, creating more than 40 assets for use across digital, retail and campaign placements. The work included multiple characters, couples, environments and product configurations while maintaining a consistent visual world throughout. From character development and storyboarding through to AI production, animation, editing, compositing and final 4K delivery, the campaign was produced as a complete commercial system rather than a one-off AI film.
SELECTED FRAMES — 3 OF 8
PROCESS
The Sheridan campaign was a detailed, multi-stage production developed over several months, with a major focus on achieving the level of realism and restraint expected from a premium Australian lifestyle brand. We began by developing a cast of six distinct characters. Rather than creating generic models, each person was designed with their own personality, appearance, relationship dynamic and sleep behaviour. We then refined those characters through multiple rounds until they could be reliably carried across different scenes, angles, wardrobe and emotional states. Storyboarding and scripting were central to the process. Each couple’s film had to communicate the same Custom Comfort proposition while still feeling like its own small story. We worked through the timing of every beat, from the initial discomfort through to the product interaction and final moment of comfort, continually refining the edit and voiceover as the campaign developed. Product accuracy was equally important. Sheridan’s bedding needed to behave like a real physical product, including the construction of the quilt, how different sections joined together, the positioning of tabs and stitching, fabric texture, folds and the way characters physically interacted with it. Small inaccuracies that might go unnoticed in general AI imagery were treated like product-production issues and corrected. Visually, the campaign was deliberately restrained. We developed a soft, milky, editorial look with natural skin, creamy whites, subtle colour and controlled contrast rather than the overly polished or saturated appearance often associated with generated imagery. A custom temperature gradient was also developed to communicate different sleep preferences without making the imagery feel clinical or technical. The campaign then moved through AI image and video production, character consistency work, animation, compositing, editorial, voiceover, colour finishing and 4K mastering. Approved imagery and storyboard
Credits
- Absolutely AiCreatorVIEW PROFILE →
- absolutely aiCreative Team
- /AbsolutelyAiCreative Team
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