/AAbsolutely Ai with /Absolutelyai and 2 others
ABOUT
Created for Tasmania’s Road Safety Advisory Council, this campaign used AI to bring the risk of wildlife on Australian roads to life in a cinematic and memorable way. The film places native wildlife directly into realistic roadside environments, creating moments that feel familiar to Tasmanian drivers while reinforcing the need to stay alert behind the wheel. Absolutely AI worked across the creative execution, AI production, animation to create a film that felt grounded, believable and appropriate for a public safety campaign.
SELECTED FRAMES — 5 OF 8
PROCESS
The key challenge was realism. The wildlife, road environments and movement all needed to feel completely believable so the message landed as a genuine road-safety moment rather than an AI effect. We developed the scenes around recognisable Tasmanian landscapes and carefully controlled the scale, behaviour and movement of the animal within each environment. A lot of the work came down to subtle details: how the wildlife moved, how it interacted with the road, lighting, vehicle perspective and the timing of each reveal. The final production combined AI-generated imagery and animation with editing, compositing, sound and finishing to create a cinematic campaign while keeping the road-safety message clear and immediate.
Credits
- Absolutely AiCreatorVIEW PROFILE →
- /AbsolutelyaiCreative Team
- absolutelyaiCreative Team
- Absolutely AICreative Team
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