Greg Ferguson
ABOUT
An emotionally driven brand film for a financial services company, built around the idea that financial planning is ultimately about the life ahead. PDI Studio developed the concept and visual direction, using character-led storytelling and an AI-assisted production workflow to create a warm, cinematic narrative rather than relying on traditional financial-services imagery.
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PROCESS
The film was developed around the emotional story first. I mapped the progression of the characters and key moments before building the individual shots, with the goal of making the piece feel like a cohesive live-action brand film rather than a collection of generated images. The shots were developed through an AI-assisted workflow, with particular attention to character consistency, natural performance, eyelines, environments, lighting, and continuity from one moment to the next. Shots that felt artificial, emotionally wrong, or inconsistent with the characters were discarded and reworked. The final story was shaped in Premiere Pro and After Effects, where performance, pacing, transitions, music, sound, color, and finishing were refined to support the emotional arc. The technology made the production possible; the filmmaking decisions were driven by character and story.
Credits
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