NoBanks Nearby // Ryan Hammer
ABOUT
A 30-second spec commercial for the new Dell XPS. Nobody remembers the machine; they remember what was built on it. I play all three people: the founder at the kitchen table, the filmmaker at 2 am, and the maker walking out into daylight, cut to the groove of my track. Directed, written, voiced and scored by me. Spec ad, not affiliated with or endorsed by Dell Technologies.
PROCESS
Dell XPS is 16:9, 1920x1080, 24fps, 30 seconds. It is built on Dell's stated purpose of technology that drives human progress, and it never says the word AI, because Dell's own team said AI-first messaging confuses buyers. The laptop is matched to Dell's official 2026 XPS 14 press images: Graphite finish, tone-on-tone XPS mark on the lid, physical function keys, USB-C only. I play three different people so the spot shows range: each wardrobe is locked in its prompt after one shot bled the wrong coat across characters. The groove of the track kicks in exactly as the founder appears. The brand button was recorded as its own read and checked with a pitch gate so 'Dell!' lands as a statement, then a beat, then the line.
Credits
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