Vishal Biswajit
ABOUT
An adrenaline-fueled AI brand film for One8 celebrating the kinetic energy, discipline, and legacy of cricket.
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PROCESS
Created for Virat Kohli's Athleisure Brand One8 , this film translates the tactile heritage of cricket into kinetic, abstract visual storytelling. We boarded the visual metaphors first, locking down the transitions between the raw macro textures of a six-row stitched red leather match ball, stadium floodlights, and high-velocity athletic motion before generating a single frame. Assets were cleaned up in After Effects, upscaled in Topaz Video AI to hold up on massive convention-scale LED walls, and finished in DaVinci Resolve. We graded against rich Test-match crimson, pitch browns, and high-contrast stadium floodlights. Premiering to a packed arena at the ONE8 Global Premiere in New Delhi alongside Virat Kohli's co-founder debut, the piece helped ignite a viral launch wave that sold out flagship sneaker inventory and moved an estimated 150,000+ pairs within 24 hours.
Credits
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