Duane Allen
ABOUT
DEDMON — The Energy Drink If you’re not drinking DEDMON, you’re a dead man. DEDMON is a supernatural energy-drink commercial set in a moonlit Jamaican seaside shanty town. A nearly lifeless zombie discovers an ice-cold can of DEDMON, triggering a surge of supernatural energy that brings the surrounding dead back to life. The project was designed as a branded commercial experiment combining horror, product advertising, choreography and cinematic worldbuilding.
SELECTED FRAMES — 3 OF 8
PROCESS
DEDMON was built through a reference-driven AI filmmaking workflow designed to maintain consistency across the product, characters, environment, and animation. I first developed the DEDMON brand identity, energy drink can, hero zombie, supporting zombie cast, and Jamaican seaside environment as separate visual assets. These references were brought into Runway Workflows to maintain visual continuity across the commercial. Animation was created with Seedance 2.5 breaking the film into focused sequences including the product discovery, drinking and transformation, zombie resurrection, synchronized dance, and final product reveal. Multiple generations provided coverage, allowing me to select and edit together the strongest performances and movements. I wrote the lyrics for the original DEDMON theme song, then used Suno to produce the music. The final commercial was assembled in CapCut, where the edit, music, and custom sound design were brought together. The finished piece combines original songwriting, brand development, AI visual development, reference-driven animation, character continuity, choreography, editing, and sound design into a complete supernatural commercial.
Credits
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