Miki Durán
ABOUT
Spec commercial for Persol Sunglasses
SELECTED FRAMES — 8 OF 8
PROCESS
In 2025, I created a spec commercial for Persol, centered around the iconic Steve McQueen edition. The project combined real historical photographs and archival imagery of the actor with generative AI to bring those images to life and transform them into a cinematic film. That spot became a turning point in my career as a generative AI artist, as it gained significant visibility and drew attention to my work from several creative and AI platforms.
Credits
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pats
Aqua Terra Bracelet
Matt Menendez
Ford bronco
Fabio Roncal