
Elliot Quartz
ABOUT
World leaders in impossible runway looks, presented with the seriousness of a real fashion show. What began as a weekend experiment became a viral AI fashion film with more than 150 million views, including a repost by Elon Musk. I developed the concept and made the film end to end, from character and wardrobe direction through image generation, animation, sequencing, and the final edit.
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PROCESS
I used Midjourney to develop recognizable likenesses and exaggerated wardrobe, then Luma to animate the selected images. Each shot needed to read at a glance: the identity stays familiar while the clothing becomes absurd. Sequencing and runway pacing turn the individual generations into one fashion film.
Credits
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