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Elliot Quartz

Fashion · 2024 · 1 credit

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Category
Fashion

Made with
Midjourney · Luma AI

Released
2024

Views
5

ABOUT

World leaders in impossible runway looks, presented with the seriousness of a real fashion show. What began as a weekend experiment became a viral AI fashion film with more than 150 million views, including a repost by Elon Musk. I developed the concept and made the film end to end, from character and wardrobe direction through image generation, animation, sequencing, and the final edit.


SELECTED FRAMES — 8 OF 8

01 — CAMOUFLAGE TAILORING
02 — ARMORED STREETWEAR
03 — MARKET-TICKER PRINTS
04 — POP-ART SUITING
05 — LOGO-COVERED TAILORING
06 — MONOCHROME EVENINGWEAR
07 — EMERALD CAPE AND GOLD ACCESSORIES
08 — CURRENCY-PRINT STREETWEAR

PROCESS

I used Midjourney to develop recognizable likenesses and exaggerated wardrobe, then Luma to animate the selected images. Each shot needed to read at a glance: the identity stays familiar while the clothing becomes absurd. Sequencing and runway pacing turn the individual generations into one fashion film.

Credits

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