Clayton Moulynox
ABOUT
Produced on spec as a proof of concept for Golfing Getaways (golfinggetaways.com.au). The brief was to produce something original, memorable and humorous that would resonate with the core audience - middle-aged golfers.
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PROCESS
For this TVC, we started by brainstorming concepts, then, once a preferred concept was chosen, creating a full written shot list and description of what we wanted to see on screen. The relevant reference images were created (for the golf bags and characters), and then we leveraged the Runway Agent to create this 30-second spot. We've found using tools like Runway Agent most useful only when we can provide it with a detailed director's treatment and/or shot list.
Credits
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