MISHKA JOLT

ABOUT

Mishka Jolt is a surreal, darkly comedic commercial film built around a fictional energy drink and an increasingly chaotic Eastern European-inspired world. What begins as an ordinary encounter with a seemingly harmless Babushka quickly escalates into a collision of oversized characters, animals, machines and absurd visual events. The film treats the product almost like a supernatural object, a trigger that pushes an otherwise grounded world further and further into controlled chaos. Its visual language combines exaggerated wide-angle cinematography, deadpan performances, bold character design and rapid escalation, before unexpectedly shifting into a quieter, warmer final beat. Created as an experiment in building a complete branded world with generative AI, Mishka Jolt explores how character, comedy, cinematography and product storytelling can coexist inside an AI-native filmmaking workflow.