JoJo Ventures
ABOUT
A cinematic B2C promo for Amptek’s Victor® Smart Cane — an AI-assisted walking aid for elderly mobility and safety. We built a human-first story (park walk, family care, product macros) and used generative AI video with custom prompt engineering for character and environment consistency, then composited English and Japanese UI alerts in post.
SELECTED FRAMES — 6 OF 8
PROCESS
We boarded a tight emotional arc first: elderly woman on a sunlit park trail, then intimate family-care moments, then macro product shots of the ergonomic grip, lightweight frame, and auto-adjusting LED. Specs (GPS tracking, Edge AI fall detection, SOS alerts, smart geofences) had to read as story, not a feature list. On the AI side, the hard part was consistency. We used custom prompt engineering to lock character and environment across shots, then threw out anything that broke continuity or felt “AI-ish.” Localized UI alerts in English and Japanese were composited onto phone screens in post so the digital safety layer felt real against the physical cane. We skipped a traditional multi-week shoot — no weather delays, casting, or overseas travel risk — and delivered a 16:9 cinematic B2C commercial for global campaigns and the client’s site. The keep rate mattered more than volume: every locked frame had to hold character, lighting, and product truth.
Credits
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