Billy Boman
ABOUT
⚔️ A legendary British story, reimagined for a legendary British brand ⚔️ For this (speculative) Cadbury we took the myth of Excalibur - one of the most iconic legends in British culture - and dropped Cadbury Lunchbar right into the middle of it. The idea was to make the connection feel immediate: a legendary sword, a legendary chocolate brand. But rather than simply placing the product inside the story, we wanted Cadbury to connect to the legend itself in a funny and unexpected way - taking something instantly recognisable and giving the audience a completely different explanation for what might actually be behind it. “There is much, much more behind every legend.” From there, we treated it like a proper cinematic commercial rather than an AI experiment. Character, performance, timing, atmosphere, product integration and a clear comedic payoff all had to work together. That’s the part of AI filmmaking I find most exciting right now. Not just generating individual images or shots, but using the tools to build complete pieces of advertising with an actual point of view, "performances", art-directed cinematography, and compelling shots that move the story forward. Excalibur x Cadbury. Two British legends, one film.