T Roberts
ABOUT
STARLYTE has arrived. ✦ “THAT LYTE” is a futuristic J-pop / hip-hop anthem about owning your power, taking center stage, and refusing to live as anyone’s sidekick. From the bright streets of a cyberpunk metropolis to massive futuristic arenas, orbital worlds, high-speed city transit, android combat, and thousands of Starlights dancing beneath a glass-domed city, STARLYTE turns an entire future world into her stage. At the heart of the song is one simple declaration: You don’t have to wait for someone else to give you permission to shine. Cute smile. Sharp mind. Big spark. STARLYTE moves through the world with confidence rather than approval...joined along the way by Rizza, Zardira (from Falling Stars), her dancers, Atomic Glitter Bomb, her fans, and eventually an entire city caught in her light. “I’m not your sidekick. I’m that lyte.”
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PROCESS
That Lyte was built around performance, personality and rhythm. I started by breaking the song into visual beats and identifying the moments that needed to feel biggest—hero shots, choreography, character interactions, fashion moments and transitions that could hit directly with the music. I first established Starlyte's character design, wardrobe and visual world, then created key reference frames to maintain consistency across the video. From there, I generated multiple variations of each setup, keeping only the shots that preserved Starlyte's identity, attitude and screen presence. Anything that felt visually impressive but did not match the character or the energy of the song was discarded. The selected imagery was animated shot by shot, with detailed direction for performance, facial expression, body movement, camera motion and timing. I also treated continuity as a major part of the process—making sure Starlyte, her environment and recurring characters felt as though they belonged in the same production rather than in a collection of unrelated AI-generated clips. The final edit was shaped around the music, with shot length, transitions and performance moments chosen to reinforce the beat and Starlyte's larger-than-life pop-star persona. The goal was to create a complete music-video world around the artist, not simply a sequence of generated visuals.
Credits
More Music Video Work
The Pink Dad | Official Music Video
Divyeshu Sinha
4 Bowls
Craig Lew
DJ set video
Alexandra Axell