
Clayton Moulynox
ABOUT
A TVC entered into Runway's Big Ad Contest for Products That Don't Exist. Brief: The Insight: People don't just like this soda. They need it. The Ask: Demonstrate that this soda is so good, you'd do just about anything for it.
SELECTED FRAMES — 5 OF 8
PROCESS
102 Generations to produce this TVC. We used Kling 3.0 - a model we were less familiar with and so a fair bit of experimentation to tune in.
Credits
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