Marcus Byrne
ABOUT
If Tesla made a sports car, it could maybe look like this. I made a Tesla Spec Ad two years ago to test the tools. As the tech has jumped quite a leap forward with Seedance 2.5, I re-visited the exact same storyboard to see how far the tech has moved in 2 years. When we can generate natively at 4K, this will change the process for the future of advertising. My Process: ○ Design a sporty looking Tesla ○ Storyboard ○ ChatGPT Image 2 for Images ○ Seedance 2.5 for videos ○ Music Jon Hopkins Collider ○ After Effects to composite
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PROCESS
I used a very traditional process. Storyboard first. Work out the key frames and the look and feel. When I have the narrative worked out, I then approach the keyframes required to tell the story. The magic is in the editing.