Clayton Moulynox
ABOUT
Made on spec as a pitch for a community organisation working to protect teenagers from online bullying. Concept, script and production all ours — the goal was to show how a not-for-profit cause-led organisation can now put a real ad on screen without an agency budget behind it.
SELECTED FRAMES — 6 OF 8
PROCESS
Before anything was generated, we had a really strong concept and shot-by-shot plan for this project. The concept and planning work always pays off, resulting in this piece being produced with only around 12 generations, of which 6 or 7 were used in the final cut. As an experiment, we also created the on-screen-text as AI generation animations on a green screen, then did the keying and compositing in post.
Credits
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