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BY LEILANNI TODD

Leilanni Todd

Film · 2024 · 1 credit

View credits
Client
PUMA
Category
Film
Released
2024
Views
4K

ABOUT

For PUMA’s first-ever AI-aided shoe design, The Inverse, Todd directed AI-generated background art and social videos for the campaign launch. Drawing inspiration from archival performance models, she used keywords as prompts to bring the artwork to life, showcasing the fusion of AI innovation and archival inspiration in a campaign that complements the shoe design.

Credits

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