Fenty Beauty Spec Ad

ABOUT

I created these spec ads for Fenty Beauty using AI. I wanted to appeal to Fenty's core customer who are Gen Z and millennial women according to Statista. Diversity is the core tenet of Fenty's value proposition, and I wanted to show a diversity of both sizes and ethnicities. These images were generated using Kling AI, and I applied the typography in Canva. The product I chose to showcase is a lip gloss. If you follow Rihanna on Instagram as I do, you know that lip glosses are a key part of Fenty's product offering.