Land Rover – Who Says Cars Can’t Dream

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In the spirit of experimentation, Tool wrote and produced a :45 spot for the Land Rover Defender. After meeting with brands and agencies over the past year about AI and its applications in creating advertising content, they're consistently asked: “How can we apply AI to our commercial content production process?” “Can AI deliver high-quality brand storytelling and fidelity?” and “Will AI allow us to be more efficient? <br/><br/> Rather than creating everything using only AI, this video took a hybrid approach. Still images were transformed into motion-packed scenes, showcasing the Defender’s journey on snowy peaks and muddy trails. AI brought 50% of the visuals to life, while live-action ensured the authenticity of human performance and the car in motion.