Ali Bali
ABOUT
A hyperrealistic AI commercial for the coaching firm of Brooke and Sarano Kelley, who train financial advisors in consultative selling and business development. Produced on our own initiative, in response to their call for proposals, as a finished pitch. Two coaches, treated like champions. The Kelley Group trains financial advisors in consultative selling and business development. Every frame is generated, and generated to pass for a live broadcast: the arena, the thousands of faces, the camera flashes, the two hosts. Nothing was filmed. Not a word is spoken until the very end, when a single line lands on the picture.
SELECTED FRAMES — 6 OF 8
PROCESS
Every frame is generated, and generated to pass for a live broadcast: the arena, the thousands of faces, the camera flashes, the two hosts. Nothing was filmed. Not a word is spoken until the very end, when a single line lands on the picture. Both hosts were designed as character sheets, front, back and close-up, and locked before a single shot was generated. Every appearance in the film refers back to these two images. The film was written before it was generated. Each sequence is a shot list turned into a prompt: the nine-second arena opening alone is seven shots in one prompt, with camera moves, crowd behaviour and sound described beat by beat. The generator returns the sequence, we keep what holds, and we cut.
Credits
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